Embossing creates a raised image and debossing creates a recessed image. These techniques add branding value to the package by creating a unique logo design that consumers can touch and feel. Mostly applied on flat and flexible surface

The debossing and embossing processes are nearly identical as well. In each process a metal plate, or die, is engraved with a custom design, heated and pressed into the material. The difference is that embossing is achieved by pressing the material from underneath, while debossing is achieved by pressing the material from the front. Embossing and debossing are typically performed on the same materials – leather, paper, cardstock or vinyl and neither should be used on heat-sensitive material.

Benefits of Embossing

• Creates a 3D design that pops from surface
• Easier to apply foil stamping to an embossed design
• Can hold finer detail than debossing
• Better for custom stationary, business cards, and other paper promotional products

Benefits of Debossing

• Creates dimensional depth in the design
• Easier to apply ink to debossed design
• Back of material is not impacted by a debossed design
• Debossing plates/ dies are typically cheaper than those used in embossing
• Better for custom wallets, padfolios, briefcases, luggage tags and other leather accessories